{"id":25287,"date":"2023-08-20T15:12:16","date_gmt":"2023-08-20T13:12:16","guid":{"rendered":"https:\/\/www.produpress.be\/?post_type=cpt_portfolio&p=25287"},"modified":"2024-11-21T15:26:55","modified_gmt":"2024-11-21T14:26:55","slug":"alfa-romeo-f1","status":"publish","type":"cpt_portfolio","link":"https:\/\/www.produpress.be\/?cpt_portfolio=alfa-romeo-f1","title":{"rendered":"Alfa Romeo x F1"},"content":{"rendered":"\n
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\"\"<\/figure>\n<\/figure>\n\n\n\n
\n
\n

Challenge<\/strong><\/h2>\n\n\n\n
    \n
  • Increase User Engagement<\/strong>
    Encourage interactions on digital platforms and enhance customer loyalty.<\/li>\n\n\n\n
  • Data Collection<\/strong>
    Enrich the database with qualified prospects through contest entries.<\/li>\n\n\n\n
  • Product Promotion<\/strong>
    Utilize the contest as a lever to promote new products and services.<\/li>\n<\/ul>\n<\/div>\n\n\n\n
    \n

    Solution<\/strong><\/h2>\n\n\n\n
      \n
    • Dedicated Web Page with Contest Form<\/strong>
      A web page specifically dedicated to the contest was created, accessible via Le Moniteur Automobile and AutoGids. This page featured a registration form designed to facilitate the collection of accurate and relevant participant information, while ensuring an optimal user experience.<\/li>\n\n\n\n
    • Integration with Le Moniteur Automobile & AutoGids Websites<\/strong>
      The contest was seamlessly integrated into the existing websites of Le Moniteur Automobile and AutoGids. This integration included advertising banners, sponsored articles, and clear calls to action, directing users to the contest page.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
      \n\n\n\n

      Results<\/strong><\/h2>\n\n\n\n

      Increase in Site Visits<\/strong>
      A significant increase in traffic to the contest pages through integrated promotion tactics.<\/p>\n\n\n\n

      \n
      \n
      \n

      3029<\/mark> <\/p>\nparticipations<\/cite><\/blockquote>\n<\/div>\n\n\n\n

      \n
      \n

      3021<\/mark> <\/p>\nunique participations<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

      Quality of Leads<\/strong>
      High-quality data collection via a form designed to filter and qualify entries.<\/p>\n\n\n\n

      User Engagement<\/strong>
      Improved engagement through a captivating user experience and real added value offered by the contest.<\/p>\n\n\n\n

      \n\n\n\n
      \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

      As part of its digital marketing strategy aimed at increasing customer engagement and expanding its prospect database, our client launched a tailor-made contest campaign.<\/p>\n","protected":false},"author":1,"featured_media":25462,"comment_status":"closed","ping_status":"closed","template":"","cpt_portfolio_group":[104,103],"class_list":["post-25287","cpt_portfolio","type-cpt_portfolio","status-publish","has-post-thumbnail","hentry","cpt_portfolio_group-digital","cpt_portfolio_group-regie"],"_links":{"self":[{"href":"https:\/\/www.produpress.be\/index.php?rest_route=\/wp\/v2\/cpt_portfolio\/25287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.produpress.be\/index.php?rest_route=\/wp\/v2\/cpt_portfolio"}],"about":[{"href":"https:\/\/www.produpress.be\/index.php?rest_route=\/wp\/v2\/types\/cpt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.produpress.be\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.produpress.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25287"}],"version-history":[{"count":1,"href":"https:\/\/www.produpress.be\/index.php?rest_route=\/wp\/v2\/cpt_portfolio\/25287\/revisions"}],"predecessor-version":[{"id":25290,"href":"https:\/\/www.produpress.be\/index.php?rest_route=\/wp\/v2\/cpt_portfolio\/25287\/revisions\/25290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.produpress.be\/index.php?rest_route=\/wp\/v2\/media\/25462"}],"wp:attachment":[{"href":"https:\/\/www.produpress.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25287"}],"wp:term":[{"taxonomy":"cpt_portfolio_group","embeddable":true,"href":"https:\/\/www.produpress.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcpt_portfolio_group&post=25287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}