{"id":3026,"date":"2024-03-30T09:51:06","date_gmt":"2024-03-30T08:51:06","guid":{"rendered":"http:\/\/test\/?post_type=cpt_portfolio&p=3026"},"modified":"2024-11-21T15:29:49","modified_gmt":"2024-11-21T14:29:49","slug":"stellantis","status":"publish","type":"cpt_portfolio","link":"https:\/\/www.produpress.be\/?cpt_portfolio=stellantis","title":{"rendered":"Stellantis"},"content":{"rendered":"\t\t
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\"\"<\/figure>\n<\/figure>\n\n
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Challenge<\/strong><\/h2>\n\n

Even if the FEBIAC<\/strong> is not organizing a Brussels Motor Show, in January 2024, there is still a momentum that makes the first month of the year a key period for Automotive brands. In this special context, Stellantis wants to reach the Belgian customers<\/strong> where there are: at home, on a big scale.<\/p>\n\n

A folder distributed to a big proportion of the national household would be a good solution, but Stellantis wants it to be impactful<\/strong>, and seen as more than an ad folder, so that people don\u2019t throw it to trash.<\/p>\n<\/div>\n\n

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Solution<\/strong><\/h2>\n\n

After talking with Produpress, an exciting idea is found: to transform the folder into a dedicated<\/strong> qualitative 16 pages-version of the Moniteur Automobile\/AutoGids magazine<\/strong>, and distribute it to 2,5 million Belgian households!<\/p>\n\n

Produpress takes care of everything: articles from our journalists, content & magazine layout, impression, and distribution. Extra folder-magazines are also distributed to the car dealers of the group. The folder is also inserted as an encart in the magazine. The deadlines are short, but everything is delivered as planned!<\/p>\n<\/div>\n<\/div>\n

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Results<\/strong><\/h2>\n\n

A post-campaign analysis makes it possible to understand the impact of the folder, and it is huge: as impactful as a TV campaign:<\/strong><\/p>\n\n

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  • 42% <\/strong>of the consumers remember having seen the folder-magazine<\/li>\n\n
  • 64%<\/strong> remember the brands that were presented inside<\/li>\n\n
  • The folder-magazine is considered beautiful (85%<\/strong>), qualitative (78%<\/strong>), more redactional than ad (77%<\/strong>) & interesting (69%<\/strong>)<\/li>\n\n
  • 68%<\/strong> of the consumers say it gave them a positive image of the Stellantis group, and 64%<\/strong> found the promotions interesting!<\/li>\n<\/ul>\n\n

    More impressive: 31%<\/strong> of the surveyed person declared having taken a step toward the brand after reading the folder-magazine, either by visiting one of the brands website<\/strong>, searching for extra information<\/strong> online, taking contact <\/strong>or even directly visiting a dealer!<\/strong><\/p>\n\n

    A real success story for this special collaboration between Stellantis & Produpress!<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    This is part of the Creative Content Studio.<\/p>\n","protected":false},"author":1,"featured_media":25101,"comment_status":"closed","ping_status":"closed","template":"","cpt_portfolio_group":[192,104,103],"class_list":["post-3026","cpt_portfolio","type-cpt_portfolio","status-publish","has-post-thumbnail","hentry","cpt_portfolio_group-content","cpt_portfolio_group-digital","cpt_portfolio_group-regie"],"_links":{"self":[{"href":"https:\/\/www.produpress.be\/index.php?rest_route=\/wp\/v2\/cpt_portfolio\/3026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.produpress.be\/index.php?rest_route=\/wp\/v2\/cpt_portfolio"}],"about":[{"href":"https:\/\/www.produpress.be\/index.php?rest_route=\/wp\/v2\/types\/cpt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.produpress.be\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.produpress.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3026"}],"version-history":[{"count":15,"href":"https:\/\/www.produpress.be\/index.php?rest_route=\/wp\/v2\/cpt_portfolio\/3026\/revisions"}],"predecessor-version":[{"id":25561,"href":"https:\/\/www.produpress.be\/index.php?rest_route=\/wp\/v2\/cpt_portfolio\/3026\/revisions\/25561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.produpress.be\/index.php?rest_route=\/wp\/v2\/media\/25101"}],"wp:attachment":[{"href":"https:\/\/www.produpress.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3026"}],"wp:term":[{"taxonomy":"cpt_portfolio_group","embeddable":true,"href":"https:\/\/www.produpress.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcpt_portfolio_group&post=3026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}