Moniteur Automobile and AutoGids expand their video strategy on LN24 and Plattelands TV
In 2025, Moniteur Automobile and AutoGids significantly accelerated the development of their video formats on YouTube, Dailymotion, and social media, responding to a growing demand for premium automotive content accessible to all generations.
Building on this momentum, both brands are now extending the distribution of these contents to television by partnering with two leading media outlets: LN24 for French-speaking audiences and Plattelands TV for Dutch-speaking audiences.
Digital expertise comes to the screen
On LN24, Le Moniteur Automobile airs the programme “Moteur” every weekend, a show dedicated to decoding automotive news, road tests, and in-depth analysis of the models shaping the industry, hosted by Jody Bau.
On the Flemish side, AutoGids makes its debut on Plattelands TV with a weekly programme broadcast every Tuesday at 6:30 pm and 10:30 pm, with a rebroadcast on Wednesdays at 5:30 pm.
Both programmes offer sharp analysis of automotive news, enhanced by tests and in-depth features produced by the editorial teams.
An initial series of eight episodes will launch alongside the opening of the Brussels Motor Show 2026.
A clearly defined cross-platform strategy
With these television launches, Moniteur Automobile and AutoGids reach a new milestone in their cross-platform strategy: the same expert content, originally designed for digital platforms, is now adapted and amplified across all screens—from social video to television.
Vincent Delmotte, Managing Director of Azerion Belgium & Produpress, comments:
“One year after the acquisition, we have carried out a profound transformation of our content, moving from a historically print-focused model to a resolutely video-driven approach. This transformation responds to market evolution, new usage patterns, and audience expectations, while never compromising on the editorial standards that define the DNA of our brands.”